| The real estate industry is a typical capital-intensive,that needs a lot of capital investment in the land acquisition and development and sales of commercial housing,the capital is the lifeline of real estate enterprises,and capital financing capacity is related to whether the enterprise can be to survive in fierce market competition.Although,in recent years,the real estate enterprises in China,have be getting the rapid development,project development funds is to be continuing to increase,but overall,the financing channels of real estate business are relatively simple and limited,and mainly dependent on bank loans,which makes the real estate business financing risks and pressures to be increae.And constantly expanding the financing channels,innovatiing financing model are the inevitable development requirements of the real estate business.As the XY real estate in the region and the industry of Rizhao is typical and representative,has a high research value,so,this paper pay an high attention to companyfinancing model as the core and research object of Shandong Rizhao XY Real Estate Development Co.,Ltd.,this company is the representative real estate in coastal regional city,further,to explore financing problems and the reasonst of XY real estate companies,and the relevant recommendations and measures.for solving problems and financing model.The existing financing problems of XY real estate companies are as follows: Bank loans are still the main financing channels of XY real estate;the lack of own funds,the external financing Accounting for the composition of financing is too low,the proportion of internal financing is too large.The reasons for this problem are: financing a relatively single species,high cost of financing,direct financing difficulties,lack of core competitive advantage,internal financing and so on.Through the analysis of the status quo and financing channels of XY real estate financing,the paper points out the direction and lay the foundation for the innovation of XY real estate financing channels.Shandong Rizhao XY Real Estate Company as a real estate development company,the development of strong,well-qualified team,a good brand image and rich land reserve resources,at the same time,XY company is the China Real Estate Research Association,China Real Estate Association awarded the AAA Level credit enterprises,the only sunshine in Shandong won the award of the enterprise.The purpose of this paper is to analyze the financing problems of representative XY Real Estate Development Co.,Ltd.in Shandong coastal real estate market,and to improve the capacity of XY real estate financing and provide more and more financing channels and useful reference for XY.But also for the similar problems of real estate business financing model improvement and innovation to provide useful reference.Around the research objectives,content of the paper is divided into six parts.The first part is the introduction,first introduced the research background and research significance,followed by analysis and review of the relevant literature and real estate financing theory foundation,including foreign real estate financing research and real estate financing research,real estate financing of the basic concepts and characteristics,on this basis Describe research methods and research content.The second part is the summary of real estate financing theory,analyzes the basic concepts of real estate financing and the main ways of financing,and discusses the main financing channels of enterprises,mainly from internal and external aspects.The third part is the analysis of the financing channels of XY real estate companies.This part introduces the company’s profile,focusing on the company’s real estate financing model in-depth analysis.The fourth part is the problems and causes of the financing of XY real estate company,and analyzes the problems existing in the financing process of XY real estate company,and finds out the internal and external causes of XY real estate financing.The fifth part is the improvement measures and suggestions for the improvement of the financing problems of XY real estate companies.It mainly puts forward some suggestions on the financing mode of XY real estate companies.These suggestions mainly include the development of diversified financing mode,innovative financing channels,optimization of financing structure and so on.Suggest.The sixth part is the summary and prospect,summarizes the existing research,and points out the shortcomings of the paper,and makes a basic prospect for the development trend of real estate financing. |
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