Research On O2O E-commerce Model Of Wangfujing Shopping Mall

The department store industry is an important branch of the traditional retail industry in China.However,with the rapid development of modern economy,the traditional business model of the department store industry has been difficult to survive in the market economy.The inherent business model changes without delay.With the rapid development of mobile Internet technology,the Internet has penetrated into every aspect of our lives.O2 O e-commerce model is the use of Internet technology and traditional physical shops together to jointly develop the best model.O2 O can be integrated under the line of their unique advantages,mutual integration to achieve complementary advantages.Online e-commerce platform can rely on the line entity shop experience activities,so that consumers are more receptive to online pre consumption.Offline entity shop can use the online message of a wide,fast way to promote their own shops and products promotion.This is a win-win business model.Firstly,this paper summarizes the concepts and characteristics of O2 O e-commerce model.Followed by a comparison of the Wangfujing shopping malls in the current mode of e-commerce business model to select the O2 O e-commerce business model.In this new mode of operation,Wangfujing shopping malls have also seen a new vitality,improve the existing old pool of old business model,broaden online services,increase sales channels and information dissemination platform.The Wangfujing shopping center to the whole society,for more consumers,so that consumers can be consumed in a variety of ways in Wangfujing shopping malls,enjoy the service.In this paper,the O2 O e-commerce model after the operation of the data from the operating mode and operating capacity of all aspects of Wangfujing shopping malls to analyze the operating results and the current operating status.For Wangfujing shopping malls are all new,and there is no mature experience of the company to guide,so I dare not get involved in the primary too deep.Wangfujing shopping mall O2 O is not thorough,not comprehensive,it seems the effect of early success but not the focus of the enterprise profit sector.In the future development process,we need to carry out a more comprehensive and perfect O2 O business model improvement.Finally,with reference to the situation of the domestic and international industrial O2 O e-commerce model,this paper puts forward some specific suggestions on the development of O2 O e-commerce model of Chinese traditional department stores.