| Now, the Chinese department store retail industry competition is intense, the same business competitors are numerous, other industry condition retail trades develop rapidly, the overseas large-scale Commercial department also in abundance enter China, how to establish in the keen competition environment forms the variation the core competitiveness, and stable, continues the development, is the question which many department store enterprises must face.Combined with practical experience and some management methods, the author analyzes the Wangfujing Department Store Zhuzhou Branch's opportunities and challenges resulting from the changing retail environment. And through the competition analysis of Zhuzhou Branch and Zhuzhou Pinghetang which are under the same market, the author explores the advantages and disadvantages of Zhuzhou Branch's promotions and puts forward a number of corresponding strategies.In order to create an inclusive growth and the symbiotic rise of the business environment in Zhuzhou market, the author proposed in the forthcoming opening of the Wangfujing Department Store Zhuzhou Branch, the introduction of relationship marketing idea. Take "the scientific development concept" as the instruction, insists ", the convenient customer, the promotion harmony humanist" principle, promote the use of relationship marketing in a planned three stages,from the cultivation of loyal customers, loyal staff training and business environment to create three levels of implementation of relationship marketing concept. In order to protect the use of relationship marketing, the author advices refinement of business models,improve the shopping environment and service quality, improve marketing techniques.Finally, through the relational marketing idea's thorough utilization, promotes the Wangfujing Department Store Zhuzhou Branch the functional quality, makes Zhuzhou Branch the high quality service demonstration window with to demonstrate the platform of the modern department store in Zhuzhou City. |
