Research On Relationship Among Authenticity Of Historical Architecture,Touristinvolvement And Behavioral Intention

With the development of economy and the increasing of freely controlled income,people are paying more attention to the spirit richening rather than material comforts,whichmay make tourists' demand turned.The tourists not only want to visit on a low level,but also pay more attention to colorful activities of the tourismdestination in which the tourists enjoy the newfangled culture themselves,enrich their experience and get infinite enjoyment.The purpose of tourism changed from visiting in the low level to the high level,and even become the self-actualization."Authenticity" is a core problem of tourism experience and motivation.As for the understanding of tourism authenticity,the scholars start to study the "authenticity" of the tourism.With the development of study,the scholars have already learned from the perceived authenticity culture to the perceived emotion.In the meantime,except for the authenticity studied in tourism and relevant social science,the scholars of other subjects have founded that the authenticity has become a global consumption tendency,where consumers want "original,real,sincere and credible product and service".Firstly,this paper systematically reviews domestic and overseas research about authenticity,tourist involvement and behavioral intention,including the connotation,influencing factor and main research issue of tourism authenticity,and the connotation,classification and measure of tourist involvement,and also the connotation and measure of behavioral intention.Secondly,this paper constructs the theoretical model of tourism authenticity,tourist involvement and behavioral intention.The tourism authenticity is constructed by objective authenticity,constructive authenticity,referential authenticity,postmodernism authenticity and existential authenticity in five dimensions.Tourism involvement is measured by "significance","happiness" and "symbolism".Behavioral intention are measured by "revisit","share" and"get-together".Then,this paper takes Prince Qing's Palace as an example to test the model and hypothesis relation.The results show that objective authenticity negatively impacton significance,constructive authenticity negatively impact on symbolism,significance negatively impact on behavioral intention,and objective authenticity and constructive authenticity has no sense to symbolism.So these original hypotheses are rejected,and the influence and relations of other variants are the same as the original hypothesis.At last,this paper gives some countermeasures and suggestions to promote experience of authenticity,such as repairing the old as origin,activating objective authenticity,diversifying authenticity,improving the postmodernism authenticity and existential authenticity and so on.And also the deficiency and future research direction of this paper are indicated.