Tourism Administrative System Reform And The Exploration Research

Over the past 30 years of reform and opening up,Tourism administration in our country has always maintained a "small mara carts" dilemma.Since the 1990 s,the government’s leading tourism administration system in our country continues to this day,academia,industry,many experts and scholars on the government-led tourism management system of the debate,yet no systematic and comprehensive solutions.Over time and the progress of science and technology,constantly adjust their industrial structure of tourism,the innovation of new organization form,the tourism industry of the national economy pull continuously,to make tourism in the social and economic influence and voice also gradually enhanced.Current tourists travel mode,travel radius,great changes have taken place in travel demand.Tourists travel behavior has risen from rough view of scenic spot light for the tourism connotation of the depth of travel,to enjoy the quality of life of the slow travel,explore urban footprint era of "urban tourism".The public service theory of advancing with The Times and change the way of travel,tourism demand,requires the supply of tourism public service content and the way of supply and services supply subject and timely change.Especially in recent years,modern,individual and personalized the advent of the era of mass tourism,the biggest impact of the tourism administrative system dominated by the government.The government functions in the different stages of tourism development is different: beginning tourism plays a role of catalyst functions as a pioneer.Main function is to regulate development tourism management department and services;Mature stage is given priority to with coordination and mediation.In the individual,personalized,highly networked,pay attention to the visitors experience as the main characteristics of today of the era of mass tourism,tourism administrative departments should use what shafts,to pull the cart of tourism,how to solve the multiple management of natural resources in the traditional tourism,the problem such as emerging tourism forms multiple cross,it was also in the process of research in this paper to the pursuit of the ultimate answer.In this paper,we study the nationwide tourism administrative management system reform are being carried out,using literature method,interview method,case analysis,from the perspective of public management,in jiangxi province as the foothold,with tourism development committee as the gripper,combined with the actual working situation of reform,study tourism in jiangxi province in the deepening reform of administrative system moves,the present situation and obstacles,highlights the problems put forward constructive countermeasures for reform stage.In this paper,first of all,the tourism administration system related literature at home and abroad were reviewed,at the same time,from the Angle of public management of administrative management system of our country tourism development stage and the current tourism administration system,and illustrate new connotation,examples of foreign classic tourist management model and compare with our country;From set out actually,take jiangxi province as object of empirical study,analyzes the tourism administrative system reform background,reform measures,after reviewing the status quo,points out deficiencies;Using the theory of public management related to support,in view of the reform deficiency puts forward relevant countermeasures and thinking.The main countermeasures and Suggestions as follows: paper defines the relationship between the government and the market,and the transformation government function,establish service consciousness,accurate tourism administrative department role;Handle province tour development council and lower brigade committee,scenic spots,the relationship between tourism departments,social organizations;Vigorously promotes the tourism administrative institutions as the leading members of the tourism destination brand management work;Establish and improve the tourism public transport,information,security,reception and administrative standardized service supply system;Introducing PDCA management mode,set up two-dimensional performance evaluation system,booster "tourism connotation" and "tourists" mutual feedback mechanism.