Research On The Supply Of Tourism Public Services In Liaoning Province

Change in demand for tourism services is a catalyst to accelerate the transformation of service mode and booster to promote the upgrading of the tourism industry. In the initial stage of tourism development, people travel request is not high, what basically belongs to fast-food tourism, and the existing tourism public service can meet the basic needs of tourists basically. With the rapid development of mass tourism, more and more people join in the ranks of travel, and the scale of tourists is is in constant expansion, the way of travel becomes more flexible, the boundary of the tourist destination becomes more blurred. The change has increased tourists’demand for tourism public services. And the existing tourism public services can not meet the need. As a result, tourism public service has become one of most important factors, which affects the efficiency of the tourism industry and restricts the sustainable and healthy development of tourism. That how to solve contradiction to provide tourists commonweal, convenient, efficient and people-oriented public services has become an important issue our government needs to face.A big province with abundant tourism resources as Liaoning is, its tourism industry has been developing rapidly and the position of tourism industry in national economy has been rising since reform and opening up. The construction of tourism public service has attained periodical achievements. However, there still exist many problems in the progress of supplying tourism public service. Therefore, this paper studies the tourism public services in Liaoning Province from the perspective of the supply, aiming to offer reasonable suggestions to optimize tourism public services in Liaoning province. Firstly, based on research results of tourism public services at home and abroad, this paper defines the concept of tourism public service and expounds supply theory of tourism public services, combining the related knowledge of public management, economics and sociology and so on. Secondly, this paper investigates and studies the current situation and existing problems of tourism public services in Liaoning province, using the research methods of document material, questionnaire investigation, interview survey and so on. Thirdly, this paper builds a evaluation index system on the supply level of the tourism public service, and evaluates the overall situation of tourism public service in Liaoning Province according to the evaluation index system. Finally, according to the above analysis and evaluation results, the paper puts forward some suggestions to improve the tourism public services in Liaoning Province, hoping to provide some reference for optimizing the supply of tourism public services and promoting the healthy development of tourism in Liaoning.