The Research On Golden Eagle International Group's Development And Organization Management Mode About "Whole Life Center"

For over 30 years of reform and opening up in our country,marketization of China's real estate industry has a new vitality.Commercial real estate is a major product of privatization of real estate.With the rapid development of the real estate industry,commercial real estate is also in a high-speed development period in recent years,has received more and more attention,a large number of investors will be betting funds.However,its development is gloomy,especially in the second-tier and third-tier cities where investment and operational management can't keep up with its too much short term development volume so that part of business circle market vacancy rate remains high and investors suffer heavy losses.The fundamental cause of this phenomenon is that commercial real estate business mode has defects.Considering the particularity of our country's macro and micro environment,native commercial real estate developers can not copy foreign modes.What kind of business mode that can meet the requirements of China's commercial real estate has become an important research subject.This paper is divided into six chapters.Chapter One is introduction.Chapter Two is related theory and relevant literature review.This chapter mainly describes department stores theory,business mode theory,organization control theory and business process management theory.As theoretical support,this chapter tries to find a research gap,which means there is a need to study business process management mode particularly for commercial real estate.Chapter Three is the development process and current situation of commercial real estate in China.It is better to understand the following Golden Eagle International Group's "Whole Life Center" targeted measures through being familiar with the commercial real estate development and the status quo.Chapter Four is "Whole Life Center" development mode choice,which detailed analysis of the concept of "Whole Life Center" development mode and construction.Chapter Five is the analysis of the organization management mode of"Whole Life Center",which mainly analyzes the golden eagle international group mother-child relationship management and internal function management.Chapter Six is the conclusion and prospect.This paper It systematically combes the types of business modes of commercial real estate and its use scope;Deeply analyses the business mode of Golden Eagle International Group's 'Whole Life Centre' and put forward a set of 'Whole life mode' which owns a core of business process management and surrounds around customer;Redefines the basic concept of business mode.Given that commercial real estate has the characteristics of real estate and commerce,the business mode in this paper is composed of two parts:development mode and organization control mode.