China's Online Banking Efficiency Empirical Research

Along with the rapid development of the Internet, The online banking have already walked into our life and play an very important role in our daily life. The development of the financial industry also entered the electronic currency times gradually, however the domestic lacked research on efficiency of our country internet banking.Based on the annual reports of 16 commercial banks which have opened Internet banking in 2008, this paper considers Internet banking has both the characteristics of Internet and banks while analyzing its efficiency. And it adds the financial variables and e-commerce variables during input and output variable selection. When we do the empirical analysis, we integrate the merits of DRF and DEA. Through the factor analysis method, we can combine a range of indicators to form a common factor with significance of economic .By using DEA model we can calculate the relative efficiency value of decision making unit to rank each decision making unit and analysis its technical efficiency , pure technical efficiency and scale efficiency analysis. secondly ,we qualitatively analysis factors which can influence the efficiency of the internet banking. lastly we can make use of the experience of internet banking in developed country to improve efficiency of internet bank in our country.We can draw a conclusion that the technical efficiency and pure technical efficiency of internet banking of State-owned commercial Banks of internet banking is effective, but The local commercial bank and equity commercial bank is not effective. The internet banking of State-owned commercial Banks Realize the scale efficiency, but The local commercial bank and equity commercial bank appear phenomenon of the excess investment scalewhen we qualitatively analysis factors which can influence the efficiency of the internet banking, we can make the conclusion that macro-environment, Regional differences and humanistic environment difference influence the efficiency of internet banking from the angle of macroscopic .The quality of the staff,property system and the marketing expenses influence the efficiency of internet banking from the micro-perspective...