Research On Marketing Strategy Of O2O Mode Of Pharmaceutical E-Commerce For Jilin Great Medicine Store

Emerging Internet era,gradually into the global information,on the one hand,for the pharmaceutical industry has established the larger development space,on the other hand also affected the direction of the pharmaceutical industry forms.Internet drive effect to all walks of life growing,closely related to the O2 O mode has become the focus of attention,as the policy of gradually opening,more and more Internet companies involved in medical health field,more strength is gradually developed medicine electricity O2 O mode.Jilin Great Medicine Store O2 O e-commerce marketing strategy for research,not only improve consumer buying experience,also can make the Jilin Great Medicine Store in today's Internet booming in better implementation pattern development.This article first introduced the Jilin Great Medicine Store medical electric business platform,the basic operation and O2 O marketing problems;Then,in view of the enterprise marketing macro environment and micro environment analysis;Then,based on the SWOT analysis matrix clear Jilin Great Medicine Store O2 O e-commerce development of the advantages and disadvantages of;Finally,this paper deals with Jilin Great Medicine Store O2 O e-commerce STP analysis,and then on the basis of the 7Ps marketing theory of service marketing for Jilin Great Medicine Store online order platform made the O2 O marketing strategy.The results show that:(1)the Jilin Great Medicine Store market potential has yet to open platform,should timely adjust the original profit model,gradually increase the health service items and levels,implementation platform differentiation.(2)on the macro environment,the country's good policy of opening and stable economy environment,conducive to the healthy and stable development of Jilin Great Medicine Store platform,as well as online health counseling,disease diagnosis and the corresponding service see good future;Micro environment,the large pharmacy in the province of Jilin leading industry position and stable offline members of the group will produce certain role for the promotion of O2 O platform;(3)the big pharmacy should rely on Jilin Great Medicine Store and honored brand advantage,using offline 3 million members influence,constantly enhance the level of health service and increase the platform differentiation,enhance core competitiveness.(4)Jilin Great Medicine Store can launch brand according to different target market selection,quality selection,optimization of three public commodity classification module,to bind platform for goods and services,fully meet the high,medium and low three gears consumer needs.Thus,in this paper,Jilin Great Medicine Store we should departure from the concept of service marketing.To build services and professional affection oriented enterprise culture,continue to increase incentives dimension,deepen the job incentives,timely solve the problems in the execution,to do a good job of funds use and operating,the northeast of the most influential large health service platform,the Jilin Great Medicine Store continue to maintain industry leading position.