Research On The Temporal And Spatial Pattern Of Domestic Rural Tourism Network Attention

Rural tourism is one of the tourism research hot spots in recent years,the research on website visibility of rural tourism in Chinese mainland,and space-time network pattern of virtual information flow,will provide the reference for prediction of the rural tourism traffic,promotion of the quality of demonstration sites in rural tourism,and behavior decision of tourists and managers,which has important theoretical and practical significance.In virtue of baidu index platform,selecting 260 demonstration sites in rural tourism as sample data,collecting annual,quarterly and daily website visibility as initial data,using thiessen polygon weights to analyze data.Combined with SPSS statistical analysis method,discussing the time changing trends of website visibility of rural tourism,predicting website visibility by time sequence model;Using spatial analysis methods of ArcGIS to analyze the spatial distribution and region cluster of 636 demonstration sites,analyzing the cluster,center of gravity,nuclear density and hierarchy of the website visibility of 260 samples demonstration sites,center of gravity,nuclear density and level space characteristic;Using social network analysis method to execute intuitive visual analysis of information flow of rural tourism network,respectively analyzing network density,network centrality,network cohesion subgroup,studying spatial and temporal pattern of demonstration sites in rural tourism in Chinese mainland.It can be concluded that:(1)The characteristics of time-spatial distribution of 636 demonstration sites in rural tourism in Chinese mainland is that the number of demonstration sites grows continually as the growth of the time,they are mainly distributed in eastern and central regions,that in eastern China is more,that in northwest and northeast China is less;(2)the attention of selected 260 demonstration sites in rural tourism shows a trend of rising on time,but some regions have a downward trend as the growth of the time,on the quarter,the website visibility in summer is highest and lowest in winter,the attention in July and August is maximal;(3)The website visibility of demonstration sites in rural tourism for leisure and vacation is higher,then developed ancient villages and folk ancient town;(4)The the spatial distribution of website visibility of demonstration sites is characterised by cluster and directivity,the center of gravity of attention is mainly in the northeast of Hubei,the density of website visibility in Beijing-Tianjin-Hebei Region,Yangtze River Delta and Pearl River Delta is maximum;(5)The density of network information flow of ruraltourism is higher,the phenomenon of "either tourist source or tourism destination" is general,which presents the trend of core marginalization,the cohesion of provinces and cities is higher,presents six groups;(6)The real traffic of rural tourism is related with website visibility in time and space,the website visibility is premonition of tourists' outing.Social economy,popularizing rate of Internet,tourist traffic,tourist market,leisure time are the important factors that affect the high-low website visibility of rural tourism.This research focus on combination of qualitative and quantitative analysis,the combination of theory and practice,analyze spatial and temporal pattern of information flow in the rural tourism,not only enrich the research contents and quantitative research methods of rural tourism,but also provide reference for the development of rural tourism in China.