Research On The Marketing Strategy Of Economy Hotel Services

With the rapid development of China’s market economy and the improvement of people’s living standards,the tertiary industry represented by tourism has been developing continuously.The economy hotel,which is in line with international standards,has risen rapidly as a new industry growth point with its good product value,operation mode and market positioning adapted to market development.Budget hotels are widely distributed in cities,and the booking process is simple and convenient.They are highly integrated with local culture and the economic life of the whole city,and have their own uniquepersonality and occupation.The price advantage has become the first choice for the middle income people in the market.As a budget hotel,how to improve service quality and enhance the competitiveness of the hotel in the competition;How to occupy more market shares and highlight their own characteristics of the service marketing concept;How to develop marketing strategy in low season to ensure the room occupancy rate;How to combine the marketing concept of enterprises to provide differentiated services to consumers;How to do a good job in market publicity,foster and develop potential consumers in the market competition in a winning position is crucial.Based on the development status of Qingdao hotel industry,this paper takes home hotel as an example and sorts out the domestic and foreign research literature related to economic hotels and competitiveness.The research objective and value are expounded.The research ideas and methods adopted in this paper are explained.And then to the Chinese and foreign economy hotel development,expansion of space and the development trend of more detailed analysis,analysis of economy hotel,the hotel competitiveness and used to introduce study on related theory and discussion,combined closely with the Qingdao "home" business data analysis of the home inns current running status as a result,the company and its brand,price,hotel service,staff training,and other factors exist in one of the important issues,to better analyze,and adopted the SWOT,PEST analysis method on the service marketing strategy and the development of Qingdao home situation has carried on the outline,analysis,From the service marketing concept as the breakthrough point,the application of the theory of service marketing in the development of the economy hotel "home",in view of the present situation of Qingdao home inns budget hotel chain,from the system of management,scale,capital,technology,hotel and other aspects,penetrates the service marketing strategy of budget hotels in China,not only have effect on a hotel to nurture and enhance core competitiveness,to our country economy hotel accurate positioning,and long-term stable development has important significance.