Research On Business Model Of The T Real Estate Company Based On The Thinking Of Internet

Internet has grown from the original Web1.0 to today’s big Internet era which is more convenient and more participatory.On March 5,2015,Premier Li Keqiang in his government work report pointed out: "We will develop the ‘Internet Plus’ action plan to integrate the mobile Internet,cloud computing,big data,and the Internet of Things with modern manufacturing,to encourage the healthy development of e-commerce,industrial networks,and Internet banking,and to guide Internet-based companies to increase their presence in the international market.”On July 1,“Guidance of the State Council on actively promoting the ‘Internet Plus’ action” released.Internet Plus" real estate business model quickly attract our attention.Sino-ocean’s cooperation with JD Finance,Country Garden collaborating with Pinganfang.com,and cooperation of China Vanke with Fang.com,which without exception reveal: If the real estate business continues to stay in the traditional marketing methods,it ultimately will be abandoned by this industry.Looking at the entire industry,we can see that the Internet also bring a huge change to the estate: it becomes more convenient between the product and the client;housing product design changes to a customized style;community E-Commerce slowly penetrates into the late property management services,and so on.Internet helps the real estate industry with unlimited room for development,and any executable ideas about the Internet could become a model for this industry.T company,which is a group company,a local real estate marketing agency in the Central Plains established more than ten years and a real estate development company founded five years,is proficient in real estate development,promotion and sales.But with the national real estate market downturn,T company’s business also suffered a bottleneck.From the perspective of the agency,on the one hand,developers’ financing and payment is not smooth,causing that most developed companies began reducing investment marketing agency,and that some even organized their own team and no longer hired agency.on the other hand,the popularity of mobile Internet makes the traditional agency encounter a crisis.Major electricity supplier influx seize the market of traditional agency.From the perspective of the real estate development company,supply exceeds demand lead the speed of sale down,extend the development cycle,and increase the cost of capital in the development.This all weak T company’s competitiveness.Based on the detailed analysis of the status of the real estate market and the company T,this thesis is aimed to identify company T’s existing problems.And this thesis is aimed to use the Internet to make the fastest and the most convenient solution,which is to build the “Internet Plus” real estate’s business model and construction of the Internet Platform.Further development of operation strategy of the network platform development projects and operation teams makes this business model implement.At last,this thesis comes to an executable real estate business model on a basis of Internet thinking,and this thesis is hoped to be significant to other projects.