Research On Business Model Innovation Of Real Estate Enterprises Based On Internet Of Things

From the beginning time of reform and open,with the grow of the national economy and society rapidly,the development of China’s real estate industry has got a high and steady growth rate,and the proportion of the overall national economy has gradually increased.It has gradually formed the main pillar of China’s rapid economic and social development,which has attracted much attention.And with the house prices rising fast,financial risks have been increased,making our economy bubble and difficult to meet people’s housing needs and living needs.To ensure the development of the real estate industry in a healthy and stable state,in the last few years,the Chinese government has promulgated some important laws to strictly restricting the real estate market.Therefore,the real estate industry is no longer in its golden age,it has come to the silver age.Therefore,in this context,it is of great theoretical and practical significance to explore the business model innovation of real estate industry based on the Internet of Things.L real estate smart helmet is taken as the case of the Internet of Things to analyze and conclude that the Internet of Things improves the business model innovation of real estate enterprises.This paper chooses the intelligent helmet platform of L real estate enterprise as a case for investigation.Firstly,search a large number of research papers related to enterprise reform,Internet of things,business model concept and business model reform at home and aboard are retrieved,and the content of this paper is summarized from several different perspectives,which lay a basic theoretical for the paper’s research.Then,by introducing the basic status of the development of L real estate enterprise in this case,we understand the development history and main operation business of L enterprise,and fully analyze strengths and weaknesses of its market competition by using SWOT analysis method,and study its background of seeking enterprise transformation.Then,taking the construction site of L real estate group as a typical scene,the paper analyzes the problems of the current construction site and proposes the Internet of Things solution of intelligent helmet.By integrating the traditional helmet with built-in perceptron and communication module,it makes it intelligent.Finally,using the new business model canvas provided by Alexander Osterwalder,the business model innovation of L real estate smart helmet platform is systematically analyzed from nine aspects,including value proposition,key business,core resources and revenue sources respectively,and the influence of smart helmet platform on its business model is concluded,thus the research conclusion of Internet of things on its business model innovation is drawn.Finally,based on the real estate enterprises to innovate IoT related countermeasure and the suggestion,put forward the real estate enterprises need to clear their value proposition and strategic positioning,accelerate the construction of Internet technology of enterprises,improve the ability of enterprise digital operation,it for some facing the real estate enterprises of the transformation of business model innovation has a certain practical significance.