Research On The Business Marketing Strategy Of Z Bank Harbin Branch

With the Chinese economic development into the new normal,deepening and development of interest rate liberalization continues,the amount of direct financing in the financial market accounted for the increasing ratio of the domestic banking sector as a whole is facing a continuous process to reduce profits.Even in the transformation of the development process of the whole banking industry,business income is still banking the largest contributor is the core carrier of bank financial attributes.In the increasingly fierce competition between banks,how to take advantage of strain,seize the opportunity,is a real problem for banks.According to SWOT analysis,according to the Harbin branch of Z bank business marketing strategy as the research object,according to the Harbin branch of Z bank business opportunities and threats,advantages and disadvantages are analyzed comprehensively and objectively.According to STP analysis,combined with the actual operation situation of Z bank Harbin branch company,Harbin branch and Z branch economic environment,geographical environment and humane environment,full of market segmentation,according to the Harbin branch of Z bank business marketing problems,countermeasures and feasibility analysis,put forward the marketing strategy and the corresponding security measures.