Research On Bank-Bank Target Markets And Marketing Strategy Of Harbin Branch Of CIB

In recent years, China’s financial market and the rapid development of avariety of small and medium-sized joint-stock commercial banks continue toemerge, each regional city commercial, agricultural firms have been restructuredand foreign banks in China’s major cities formations, the competition between thedomestic financial industry increasinglyintense. Of diversification, financialopenness of the economic environment, commercial banks gradually starting tofocus on the development of interbank business, in order to expand the range ofservices through innovative financial products in the fierce industry competitionin the market place. Industrial Bank as a medium-sized national joint-stockcommercial banks, through the integration of its own resources, for the majorityof cooperative banks to provide comprehensive financial services solutions-bank platform. Bank platform partners to share the experience gained in thecourse of development of the Industrial Bank, lessons, philosophy, technology,culture, products, driving partners together towards the road of the businessmanagement modernization, the development of the CPC growth. With thefeatures, and advantages of the product, how to take effective marketing strategyto become the key to victory in the financial market competition waged.This article will analyze the existing problems in the marketing ofcommercial banks in the interbank market, and, combined with the characteristicsof China’s commercial banking business based on the theory of marketing,business management requirements and financial market situation, on qualitativeand quantitative analysis method of commercial banking products in theinterbank market marketing model, and the effective implementation steps andpromotion. This article uses the method of combining qualitative and quantitativeresearch, quantitative research in the analysis of commercial banking products,commercial interbank business as well as the interbank market marketing strategy. In the characteristics of the brand, the market macro-environment and industryenvironment used in the analysis of qualitative research. Through to the societegenerale bank silver platform marketing present situation analysis, find out theexisting problems, and puts forward4p and4wd the thinking of integratedmarketing strategy, eventually built4wd+4p marketing strategy marketingmodel, added in the past the lack of marketing strategy at societe generale, solvethe problems that exist in the marketing, societe generale silver silver for thefuture platform product marketing promotion, provide a solution.