The Research On The Business Model Of The Content-based Interent Celebrity Economy And Its Development

2016 was called the first year of the outbreak of the Interent celebrity economy.Interent celebrity economy as a new economic form,is the rapid pace and scale of rapid development,and the social and political economy have a huge impact.The content-based interent celebrities as a typical representative of the 3.0 times' interent celebrities,its communication of content,communication of value,business model in the interent celebrity economy has the highest social value and the strongest vitality.Content-based interent celebrity is the Chinese interent celebrity to high-quality content output transformation and upgrading.The development of the content-based interent celebrity economy has created an era of shared media,so that the views and information has become a new economic growth point.In this paper,the content-based interent celebrity economy as the object of study,in the content of the concept of content-based interent celebrity economy,background and classification of a clear combing on the basis of the main body,content production,social asset accumulation and commercial realization of four aspects,combined with specific Case of the content of the content-based interent celebrity economy business model in-depth interpretation and analysis.In the dissemination of the main body,the content of the content-based interent celebrities with a wide range of personal characteristics highlighted,the value of high interpretation and commercial attributes highlight the three characteristics.In terms of content production,the contents of the mass field of the content-based interent celebrities efield of content of the theme of life,focus on social hot spots,content language expression close to the public,easy to understand and spread.Vertical field content-based interent celebrities production content topics closely integrated social hotspots,professional and practical.Content-based interent celebrity through the multi-channel,cross-platform,three-dimensional way to expand the rich media communication,the accumulation of audience base.And then through the establishment and interaction of the interent celebrity economy community,to improve the audience sticky and loyalty,and further into the audience with the potential to realize the social assets.The content-based interent celebrity mainly use advertising,knowledge,payment,content,electricity,offline activities and create a cultural industry five ways to achieve,which is the most common way of advertising.The rapid development of the content-based interent celebrity economy has also brought some problems.The author uses quantitative analysis and qualitative analysis to put forward the lack of brand image design and rational enlightenment immaturity.Content production information form of a single,lack of original power;realize the environment is immature,the lack of stable and lasting way to achieve the three levels of the problem.Based on the problems and bottlenecks of the development of the economic model of the content-based interent celebrity economy,the author puts forward one of the four aspects of the communication from the main body of IP,content miniaturization,verticalization,tooling,community operation refinement and commercial realization Series of development proposals and strategies.Hoping to provide reference for the stable and sustainable development of the economic model of content-based interent celebrity economy.