Miao Lian APP Business Plan

Since the reform and opening up,with the continuous improvement of income levels,residents in the daily life to meet the situation,the quality of life requirements are getting higher and higher,was originally regarded as a luxury car began to gradually enter the homes of residents.China's driving market in recent years with the development of the automobile market there has been a blowout of the expansion,driving school school mushroomed in general a large number of APPear.At the same time,the driving test training market,the law,the system has not been able to keep up with the needs of market development,supervision in a disorderly state,the entire driving training industry there have been many non-standard service status,the most prominent ills from driving Pei Sen and staff attitude arrogant,the quality of service is not high.Into the eating,take,card,to,and gradually cultivate the hotbed of corruption.The issuance of contradictions caused the attention of the relevant departments of the state,followed by the introduction of a series of documents,in regulating the driving market,but also encourage students to practice their own,free choice.And with the Internet and the concept of the continuous rise,we believe that the current market conditions and policy guidance,the introduction of skilled APP not only can continuously improve the level of service industry,but also very good to meet the national policy calls on the whole driving The market has a great impact.In the course of the research,this paper first introduces the background and significance of the research,and describes the relevant situation of the current driving market and the relevant policies of the state.Secondly,the basic introduction of the project is introduced.The main contents include the organizational structure of the project team,the operation mode of the project plan,the elements that the project focuses on the design process,and through the process of the project.As well as the SWOT analysis of the project to determine the strategic positioning of the project and the future target market,to determine the entire project in the process of planning to take product strategy,price strategy,channel strategy and promotion strategy.In addition,this paper also introduces the investment budget,expected return and profit model of the project plan.Finally,it is predicted that the risks that may be met during the actual operation are: technical risk,market risk,financial risk,management risk and customer loss risk,and the corresponding countermeasures are put forward for the possible risks,thus ensuring that The whole project in the future operation of the process can be smooth.At the same time,but also more hope that skilled training APP can effectively promote the development of the entire driving force market prosperity.