Marketing Strategy Research Of Ou Pai.da Lian Science And Technology Company

The rapid development of China's economy is inseparable from the promotion of many small and medium-sized enterprises.As an important member of the rapid economic growth,small and medium-sized enterprises have received extensive attention and high attention from all walks of life.However,many SMEs still have problems such as ambiguous product positioning and lack of marketing strategies,which have caused users to have little knowledge of the products and images of enterprises.The development prospects of many SMEs are not optimistic.In the past few decades,some companies have developed,but more companies have completely disappeared in the market.In the face of fierce market competition,SMEs need to develop a complete marketing strategy to fully tap the market potential of the company.This paper takes the marketing strategy of Dalian Oupai Technology Co.,Ltd.as the research object,based on the facts of the company,adopts a variety of research methods,analyzes the current situation of the company's marketing,analyzes the problems,and adopts the market trend and the marketing method that keeps pace with the times.The exploration,comprehensive multi-faceted factors for the European company to tailor a set of practical and quality marketing system.In this paper,according to the questions raised,the analysis of the problem,the solution to the problem is divided into five parts.The first part introduces the background and significance of the research,and introduces the research content and methods.Part 2 introduces the concepts related to the use of this article.The third part studies the internal and external environment of the company,analyzes the company in an all-round way,analyzes the external environment using PEST theory,and analyzes the current marketing strategies of the European company to identify problems and advantages and disadvantages.In the fourth part,according to the STP theory,a new marketing mix strategy is formulated,which is re-planned from four dimensions: product positioning,product pricing,channel and publicity.Finally,the paper puts forward the guarantee measures of marketing strategy,and guarantees the development of new marketing work through technology promotion,organization optimization,after-sales service and establishment of reasonable performance system.Through a comprehensive study of the European company system,a practical marketing strategy has been proposed,which has certain reference significance for other companies in the wet wipes industry or small and medium enterprises in the fast-moving industry.