Research On The Profit Model Of Letv

Cultural industry has been hailed as a sunrise industry and pillar industry of the 21 st century,as the party and the state pay more and more attention to the cultural construction,and the propaganda is constantly deepening,the cultural industry of our country is in rapid development stage.At the same time,in the development of information technology,Internet and mobile communication technology,a variety of emerging cultural industries have sprung up,profit model is in constant innovation.Among them,the development of the most popular network video industry has attracted people’s attention,Although the enthusiasm of the video industry development in our country,has the certain scale,a steady stream of risk investment are flocking to the industry,but the industry is not optimistic,profit is also only a few several video sites can be profitable,as the continuous expansion of network video industry market in recent years,the problem of profit is becoming more and more serious.But in the whole industry profitability is not very optimistic,Letv has always maintained the profit,the author thinks that the main benefit from miniaturization: a profit model of innovation,thus in this paper,the network video industry,a prominent representative of Letv profit model carried on the thorough analysis and summary,force for other enterprises in the industry to provide useful reference value.In this paper,Letv as the research object,mainly uses the literature analysis and case analysis,from the angle of elements of profit model,the profit model is studied.Through the review of related literature on the profit model are summarized,especially for some of the current scholars on the network video industry profit model.Sum up,the scholars found case to profit model research on the case of China’s online video industry research is very rare,has not formed a mature research frame,this paper based on the network video industry first to achieve Letv typical corporate earnings as an example,from the perspective of elements of profit pattern depth analysis framework Letv profit model,and explore the characteristics Letv profit model,the profit model and from the perspective of financial evaluation,designed to find its innovative profit model,to other video sites to learn from.The main innovation of this paper is on China’s online video industry profit typical case study outline from the profit model elements from the perspective of the Letv profit model,and the current profitability evaluation made by financial indicators,provide a reference for the development of other enterprises in the industry.