Reasearch Of Development Strategy Of Blue I.T.Technologies Co.,Ltd.

Blue I.T.Technologies Co.,Ltd.is the China’s leading provider of overall solutions of internet content transmission services,and provides customers comprehensive network content quick distribution solution.As the first CDN service provider licensed by MII in 2000,ChinaCache provides network application infrastructure services for more than 30000 well-known enterprises at home and abroad,business throughout Europe,Asia,America and Oceania.However,with the rapid development of internet technology and more and more competitors entering the CDN service industry,the ChinaCache is facing unprecedented competition pressure.Therefore,this study discussed the company’s development strategy and safeguard measures,and expected to provide the basis and reference for the healthy development of the enterprise.The core content of this article was divided into five parts.The first part discussed the concept,characteristics,classification and management tool of strategy,as the basis of theoretical analysis;The second part and the third part mainly analyzed the internal and external environment of ChinaCache development,the external environment analysis including the the macro environment analysis,the present situation and trend of development of the industry analysis and the main competitors analysis,internal environment analysis including the company’s products,services,internal management,internationalization and market performance,etc,through the analysis of the internal and external environment,the internal advantage and disadvantage of ChinaCache and the external opportunities and threats were revealed;The fourth part discussed the development strategy of ChinaCache,including the company’s vision and mission,overall strategy,competitive strategy and the strategic target;The last part of the article,from strengthening the construction of human resources,strengthening cultural construction,improving the system of enterprise management,increasing investment in research and development and so on four aspects,discussed the implementation countermeasures of the development strategy,to provide protection for implementation of the company strategy and the realization of strategic objectives.