Research On The Development Of Rural Eco-tourism In Laiwu City From The Perspective Of Supply-side Structural Reform

As an important part of modern service industry,tourism plays an increasingly important role in driving economic growth,optimizing industrial structure,promoting social employment,and protecting humanity and natural environment.China’s per capita GDP has exceeded the us $9,000 mark by the end of 2018,and its per capita disposable income has also exceeded RMB 28,000.China has a large population,a promising tourism market,and the improvement of income level has laid a foundation for the rapid development of China’s tourism industry.In recent years,many urban residents have shown more and more interest in rural social life,and the unique "rural" characteristics of rural areas have generated great attraction to urban residents,attracting them to come to the countryside to experience the original ecological tourism.Tourists from the earliest view of the scenery,sightseeing to leisure vacation,edify sentiment and health and other needs transformation,which for many in the landscape ecological resources have a unique advantage in rural areas to develop rural ecological tourism has brought huge market opportunities.At the beginning of 2017,the central government put forward priorities in agriculture,namely vigorously promoting supply-side structural reform of agriculture and building modern agriculture.Under the background of the rural revitalization strategy proposed in the report of the 19 th CPC national congress,leisure agriculture and rural eco-tourism have broad prospects in the future.As a link industry connecting the development of agriculture and service industry,rural eco-tourism industry has great development potential and plays an important role in promoting the development of rural economy and adjusting agricultural structure.This paper takes Laiwu city as the research area,starting from the perspective of agricultural supply side structural reform,and on the basis of studying domestic and foreign rural eco-tourism theories,focuses on the current situation of rural eco-tourism in Laiwu city.The first part is the introduction,which introduces the background,significance,research status,research content and research methods of this paper.The second part introduces the concept and theoretical basis of rural eco-tourism.The third part focuses on the analysis of the characteristics and development trend of rural eco-tourism resources in Laiwu city in recent years from the perspective of supply-side institution.The fourth part mainly introduces the investigation and analysis of rural eco-tourism in Laiwu city.Taking qingyangxing folk ecological area in Laiwu city as an example,this part investigates the relevant factors affecting tourist satisfaction through the form of questionnaire,and analyzes the survey results with the statistical analysis software SPSS.The problems of rural eco-tourism development in Laiwu city are summarized.The fifth part mainly aims at the problems existing in the development of rural eco-tourism in Laiwu summarized in the fourth part,and puts forward corresponding constructive Suggestions and Suggestions for the development of rural eco-tourism in Laiwu.At the same time,it also provides reference for the later research on rural eco-tourism.The last part is the summary and conclusion.The research content of the paper is sorted out and summarized to draw corresponding conclusions and clarify the viewpoints of the paper.