JQ Company's Competitive Strategy Research

As outdoor sports globally become fashion,outdoor sports equipment industry has ushered in the new opportunities and challenges,JQ company has both the characteristics of foreign trade companies and sunrise industry enterprises.In recent years,the company operating in good condition,but with the macro economy downward trend obviously,JQ company is faced with change the way of development,transformation and upgrading,the pursuit of sustained growth,particularly in industry competition homogeneity,intense,JQ company is sweeping reforms are needed to adapt to the changing economic and social environment.Based on this background,this paper studies for JQ company designed a set of competitive strategy,strive to make the competition in the industry.This paper first introduces the growing market of outdoor sports equipment at home and abroad,industry development and with the macro economy development into the bottleneck,challenge for JQ company related background,from the Angle of practice and theory is given in this paper,research significance,and introduces the theories about enterprise management and competition strategy.On the related theories of enterprise strategy,on the basis of the interpretation system,the paper gives several strategic research method.Then,using PEST analysis,five model and SWOT matrix to the company's macro environment,industry,enterprise oneself circumstance are analyzed in detail,think that the company can according to the SWOT matrix,foster strengths and circumvent weaknesses,seize the opportunity,boycott threat,a combination strategy,according to several of the enterprise competition strategy of feasibility analysis,this paper concludes that there are differences in JQ company shall take the centralization of the strategy,production and sales for high-end customers with personalized outdoor sports equipment products.In order to ensure the smooth implementation of the strategy,article also from many relevant management make strategic implementation safeguard measures,JQ should create a new brand,expand marketing channels,improve the product's influence.