| With the development of Chinese economy,more and more enterprises need management consulting service to support their business.Starting from May 08,2015 when the State Council issued a policy "Chinese manufacturing 2025",many domestic manufacturing enterprises have joined the industry 4.0 and digital factory construction,Manufacturing as the largest market for management consulting in China,this change has brought a broad market prospect for the management consulting industry.However,with the economic development,the management consulting industry is also developing rapidly,and now there are more than 20 domestic management consulting firms in the fight for market share.In order to fix the territory and build strong companies expanding its product line,such as a company at the same time to provide customers with consulting services given the opportunity to visit the exhibition,the bundled marketing mode,brings huge impact on the market.Occupy a certain market in the management consulting industry in the strength of the consulting firm,the implementation of the expansion strategy and increase the promotion of its own brand at the same time,customers in the procurement strategy,joined the bidding mechanism and improve the standard system of procurement,led to the unprecedented fierce market competition,this will request the advisory company through more strategic price competition.Based on the above background,the management consulting firm A is analyzed in detail,analyzes the current situation of management consulting and the internal and external environment,find out the existing cost optimization of A management consulting firm in question,one by one analysis,and puts forward the corresponding optimization strategies.Through the optimization of project cost and non project cost,help A management consulting firm to develop steadily in the domestic market. |
