Research On King Long Bus Egypt Market Strategy

With the development of economic globalization,more and more Chinese companies are exporting their products to overseas market.The potential demand for overseas market is huge,but the demand is different among the markets.So,For any companies aiming at the international market,they must pay attention to the international marketing.After decades of development,automobile has become a pillar industry in China's national economy.However,the automotive industry in China is very immature,people always concern how to develop it in china.The government attaches great importance to the development of it,they bring it into the country's overall plan,so that it can help to push the upgrading industries and economic restructuring.Exporting is an important step for developing automotive industry and display its strong ability of expansion.But there are still many practical problems in China's car exporting,which need to take active measures to expand.As one of the most important overseas target market,Egypt has been living in the forefront for many years,and the market competition is extremely fierce.King Long Bus is one of the most successful Chinese brand in Egypt,through the literature analysis,data analysis and consulting firm responsible person,we analyze the King long bus in the Egypt marketing strategy in detail.During the study we found that the current academic circles has formed abundant knowledge and achievements on passengers cars but very less on buses.This thesis is on the basis of these achievement,we analyze the international environment by PEST model,make a full introduction for King long Bus Egypt market and at the same time,using the SWOT model to analyze the advantages and disadvantages.Analyzing King long Bus in Egypt by the theory of marketing 4P,and hopefully can find out some shortage or any valuable solutions that can be referred for the automobile exporters.