Optimization Study For GXY Company’s Marketing Strategics In Egypt Market

Sunflower seeds as an emerging Chinese agricultural exporting product hasadvantages on appearance, grain size, and taste in comparison with other countries. Chinesesunflower seeds gains more and more popularity in the Middle East countries and Africancountries, especially the Egyptian market was the most active in sunflower seeds importing,its imports growth by hundreds of tons per year. Chinese sunflower seeds exportingenterprises started relatively late, lack of experience in business management and marketingstill stays in the customer demand-oriented level, marketing approach is full of randomnessand uncertainty.GXY is a small and medium agro-processing trade enterprise which is specialized insunflower seeds exporting business,80%exporting business of this company is from Egypt.This company in the Egyptian market occupies a certain market share and exportingvolume increases gradually, but as more companies enter the exporting business to competefor the Egyptian sunflower market share, the optimization design of GXY Company’smarketing strategy in Egypt market is particularly important.This thesis takes GXY company’s marketing strategy in Egypt market as the researchobject, and proposes the export marketing strategy optimization scheme for this company.Firstly, Collecting, digesting and absorbing the related literature at home and abroad, andinternational marketing research achievement; Secondly, analyzing the existing problems incombination with GXY the present marketing situation of Egypt market; Finally, based oninternational marketing theory, using the PEST macro environment analysis to analyzeEgypt market environment and by SWOT analysis, this thesis expounds the GXY companyin Egypt market strengths, weaknesses, opportunities and risks, puts forward the productstrategy optimization, channel strategy optimization, promotion optimization, service andcommunication and risk early warning of GXY company marketing strategy optimizationdesign scheme in Egypt market, and optimizing design scheme has been put forward forbetter implementation of safeguard measures.Hope the exporting marketing of optimizing design scheme proposed in this thesis hasa certain guiding role to GXY company and also has certain reference value for the sameindustry.