Conference Marketing Research In The Application Of The Health Care Industry

Conference Marketing is a newly born marketing model from the Chinese health products industry since this century. It provides the customers with friendly one-to-one services, which has effectively combined the services from before sales to after sales. As a result, compared to the traditional marketing models, especially those rely on advertising; conference marketing has a great advantage of customization. Meanwhile, the small and medium sized organizations have grown up dramatically fast by utilizing conference marketing for that it does not depend on the traditional channels. Thus, quite a lot of companies have learnt from it, and almost 70% of the organizations providing the aging health products are using conference marketing currently. However, intensive competitions, over utilization of the market resources and the governmental management of standardization have all started to cause the negative effects. Therefore, the theoretic study of the conference marketing would not only contribute to the enrichment of the marketing theories, but also help its practical development in the health products industry.Based on majority of statistical analysis, the essay has systematically studied the conference marketing model used in the Chinese health products industry by combining both the theoretical and practical aspects effectively and efficiently. According to the theoretical analysis, the definition and theoretical coverage of the conference marketing has been clearly examined and distinguished which helps the better understanding of such issue. The greatest break through of this paper is the establishment of the basic conference marketing model and its corresponding feasible implementation procedure for the Chinese health products industry relying on the practical research. It is hoped that the study could contribute to the practical and theoretical development of the conference marketing. Moreover, it will be even greater if the ideas of this paper would help the Chinese health products organizations to strengthen their competitive advantages and become truly successful in the near future.The essay has six parts. Chapter One: The introduction that mainly focuses on the background,methodology and the entire structure of the essay. Chapter Two analyzed the related basic concept and the development course of healthy product industry. Chapter Three summarized the theoretical studies of conference marketing, which includes the introduction,development of its definition, its characteristics and the relationship with other marketing methods. Chapter Four emphasized on the analysis of the practical issues of implementing conference marketing in the Chinese health products industry. Of course, the causes of the issues have also been well examined in this part. Chapter Five introduced the feasible conference marketing model for the Chinese health products industry by aborative analysis of the infrastructure and its entire system. Based on the analysis and the successful experiences of the typical organization --- Nanjing Zhongmai, Chapter Six put forward the feasible implementation procedure of the conference marketing in the Chinese health products industry. Apart from all these, this paper has also pointed out the current practical issues and future development of the conference marketing.