Study On The Selection Of Logistics Provice Of Fesh Product E-commerce

With the popularity of the internet and the improvement of people’s living standard,e-commerce has become an important platform for people to live shopping,fresh product e-commerce as the forum of low penetration and potential value of the higher version of e-commerce,the major business giants and other business e-commerce have invested in this area.Due to the special nature of the industry itself and many problems of domestic logistics’ s development,making the fresh product e-commerce is very profitable,according to China’s agricultural fresh product e-commerce’s development forum data show that the country has more than 4,000 fresh e-commerce enterprises,only its 1% realized profitability,its 4% is flat,88% is loss,7% is huge losses.Logistics’ problems are the main reasons for hinder the development of fresh e-commerce,with the consumer’s living standards and concepts to enhance the consumer more and more fancy quality products,therefore,how to choose their suitable logistics service providers directly affect the development of fresh product e-commerce.Based on the study of the literatures on the selection of raw materials and logistics service providers,this paper first combines the characteristics of fresh products and the particularity of fresh product e-commerce logistics,according to the influencing factors of the demand side and the supply side of fresh product e-commerce logistics for logistics service provider’s service ability,and the use of literature research,network data collection,interviews,expert advice and other methods,taking into account the situation of fresh product e-commerce and logistics service providers,to build a evaluation Select the index system of fresh product e-commerce logistics service provider.Then,the rough set is used to reduce the index system,and a bi-level decision model based on mutation-extension is established to evaluate the logistics service provider.Finally,the case is used to test and analyze the evaluation index system and the evaluation selection model of the fresh product e-commerce logistics’ service provider.The results show that the evaluation index system and the evaluation selection method of the fresh product e-commerce logistics’ service provider are reasonable and effective,for the fresh product e-commerce enterprises to make a scientific basis for decision-making.