The Research On The Culture Evaluation And Promotion Of A Company

Culture is the soul of the organization and the soft power of the enterprise’s development and competition.The competition of modern enterprises is not only the competition of technology,knowledge and talent,but also the competition among enterprises.Excellent corporate culture can not only create a good atmosphere of the organization,attraction and cohesion fit the organizational beliefs of employees,more can effectively stimulate and restrain the employees,promote employees to grow together with the organization,improve organizational performance.A company was founded in the 80s of last century,after more than thirty years of development,the formation of a more systematic concept of cultural system,and accumulated a certain cultural construction experience.From the past,present and future of the three dimension of time,considering the A company’s growth history,management of the current situation and future development strategy,reference Danielson organizational culture model and competing values model,using OCAI(organizational culture assessment tool)and other related tools for A company’s corporate culture systematically.Scanning and diagnosis.The diagnosis of A company begins with the literature research.The author collected information,through the Internet,enterprise publications and literature and other ways to collect the relevant information about the operation and management of A company,on the development of A,the company’s strategic objectives,organization and management system,human resource system,internal system and process,business scope,mode of culture,industry status and social influence the formation of a preliminary understanding.In order to understand the present situation of corporate culture construction of A company more comprehensively and systematically,this study conducted a questionnaire survey on the staff at all levels of the company.A company currently employs 6946 people,the number of samples involved in the investigation of 1376 people,the effective questionnaire is 1134,the effective sample coverage of 16.33%,to meet the needs of sampling analysis.On the basis of the above research and analysis,this paper puts forward the scheme of A company’s corporate culture improvement,combining with the needs of internal and external environment,drawing on the achievements of the cultural construction of excellent enterprises at home and abroad.Finally,this article from the system construction and the continuous improvement of the angle,by consolidating the management of enterprise culture and construct enterprise culture safeguard mechanism and promote corporate culture landing initiatives in three areas,a clear goal and direction group corporate culture change.A...