Research On Competitive Countermeasure Of Waste Heat Power Generation Product For Z Company

For the rapid development of this modern industrial society,the energy sources like coal,oil,gas,water,electricity,has become an indispensable material,also an important material basis for human survival and development.While at the same time,new issues gradually began to emerge,like shortage of energy and increased energy consumption,which caused further problems like environmental pollution and global warming.In order to alleviate these problems,the world began to step on the road of low carbon environmental protection economy.Whether it is from the history and experience of the development countries,or from the stage of economic development in our country,energy conservation and environmental protection industry is the sunrise industry with development potential.China promote the development of energy conservation and environmental protection industry to a new level of strategic development,from the perspective of social and economic development planning,especially in current stage of China’s economic transformation and upgrading.Energy conservation and environmental protection has become a hot discussion in all walks of life,China has introduced a series polices to promote the comprehensive construction and development of energy conservation and environmental protection.Energy conservation and emission reduction,develop and utilize new technology of energy saving has been hailed as "the fifth kind of conventional energy" after the coal,oil,natural gas and hydropower,this is not only a long-term needs of reduce the greenhouse effect,reduce the heat pollution and protect the environment,but also a reality requires of relieve the strain on energy supply and realize the sustainable development,eventually achieve coordinated development of resources,environment,economy and society.Under the background of our country’s economy and policy,Z company as the leading enterprise of waste heat power generation industry of our country,how to achieve better development in intense competition in the domestic and international,how to analysis a powerful competition strategy from the perspective of enterprise itself,this task is worth of further research.In this paper,the writer introduce the market of waste heat power generation,state the products of Z company and the advantage in core technology,research ability,brand influence,and analyze the problem of Z company such as lack of core equipment technology,cost increase caused by design change,lack of implementation experience of international project in the increasing competition market environment.Finally,combined with domestic and international new economic situation,the writer in-depth study on competition strategy for the development of the company,such as enhancing equipment technology,design optimization,cost control,technology innovation,product and service quality control and promote the competitiveness of overseas market,the concrete implementation methods and measures are also proposed in detail.Development of industry is accompanied by the enterprises competition,the enterprise only by constantly self analysis and generate competition strategy according to actual situation,can the enterprise promote their competitiveness and win the competition.