Research On Development Strategy Of Changchun Dingfengzhen Company

After entering the new era,China's economy has been rapid development,the society has entered a rapid transition period,various industries have developed rapidly,so in this case,China's baking industry from the last century after 80 s to enter the mainland market has been rapid development.China baking industry within twenty years of development in a short period of time,a variety of business types of products from snack cake now a superb collection of beautiful things the original single product development,and many chain stores began to prevail in the mainland market.According to relevant statistics,China's baking industry,the annual growth rate of twelve percent,by the end of 2016,the annual output value of China's baking industry reached about one hundred and sixty billion,and predicted by experts,China's baking industry in the next thirty years,still has a very broad development space.Changchun dingfengzhen food was founded in 1911,has a long time,with its unique flavor,good customer service service to get a lot of praise in its nationwide,and sought after by many consumers,enterprises in the development process,with the integrity of the business philosophy of "Chinese domestic became known to every family time-honored".As a mainly in baking food enterprises,in the process of its development,facing a lot of opportunities and challenges,so it should develop an effective development strategy in the current competitive market,to further promote the stable development of their own.In the process of research,through consulting the related literature at home and abroad,take the strategic management knowledge system development environment on the development situation of China's baking industry as well as the research object of this paper is in-depth analysis and research,and from the long-term perspective,the development situation of the object of this study is discussed.At the same time,the author on the basis of how to develop the effective competition mechanism in the current market situation and development strategy,enhance their market share and maintain the leading position in the baking industry is discussed.I believe that in the future,in the future of Jilin Province,dingfengzhen will become the preferred product in the purchase of bakery products when in the market,become the pride of national brands.In the process of research,to Changchun dingfengzhen as the main object of study,to the environment in the development process as well as a variety of opportunities and challenges of in-depth analysis and research,and on this basis,further selected the development strategy for the long-term stable development of corresponding effective measures.Through the research and analysis,found Changchun dingfengzhen when selecting the optimal development strategy,mainly in the following two points: one is to brand as the center,on the other hand,is based on the traditional classic cakes as the center.The choice and implementation of development strategy to achieve the company better,the company should start from the perspective of long-term development,product development,and establish capital management from the aspects of brand influence and reasonable allocation of enterprise resources,in addition,enterprises should also focus on the construction of enterprise culture,to further enhance their the customer service level of service,to create effective conditions for further effective implementation of self development strategy.Through the research and analysis of the Changchun dingfengzhen food company,the development of other enterprises in China,especially has a great reference value and significance of the development of some old enterprise development.