Thai Film And Television Advertising Narrative Research

For the last twenty years,Thailand advertising with excellent creative and sophisticated production,has won many awards in New York,Cannes,One Show and other major international advertising festival.In fact,not only the advertising professionals approve Thailand advertising,the audience is also full of praise for Thailand advertising.Thailand video advertising which uploaded to the world’s largest video site YouTube,usually hit massively.Tons of Internet users even take the initiative to search for Thailand video advertising,watching them as an entertainment.Thailand advertising is slowly becoming another famous culture of Thailand in addition to tourism.Thailand video advertising,often through storytelling to convey the the product information and shape the brand image,the touching story of maudlin,humorous stories make people laugh by using a clever narrative means,create a touching or humorous narrative effect,controlling the audience’s emotions in order to make audiences in emotion to stimulate the purchase behavior,achieved the good effect of business.This study attempts to explore Thailand video advertising from the perspective of narrative,through the narrative theme,narrative form,narrative strategy and other narrative elements,searching the narrative charm of it.