Narrative Research On Public Service Advertisement Of Micro Film In Thailand

Taking the express train of the new media era,micro-film public service advertisements have become increasingly active in the career of the audience and aroused the love and pursuit of the public in all countries around the world.Both countries and individuals have developed a strong interest in this art form,which is inseparable from its artistic creation and educational propaganda significance.In countries around the world,however,Thailand has more than 10 years in various international advertising festival,its advertising creation level can be seen from this,now "Thai advertising" is not only a noun,pronoun,is more of a good advertising has a lot to do with the nature and its ingenious narrative strategy,Combining educational concepts into short stories is obviously more appealing than simple lectures,which is also the charm of public service advertisements for micro films in Thailand.This paper will take Thailand’s micro-film public service advertisements as the research object,through the induction of relevant literature and in-depth analysis of specific works,carry out research on their narrative art.In the introduction,this paper first illustrates the background and research significance of the topic,and lists the current research status and research methods of "micro film","public service advertisement" and "public service micro film".The second chapter sorts out the advertising context of public welfare micro-films,divides the research content into three directions: "the relationship between people","the relationship between people and society" and "the relationship between people and nature",and briefly expounds the relevant social problems in Thailand.The third chapter focuses on analyzing the narrative themes of public welfare micro films by means of text analysis,and divides the narrative themes into the themes of love,social morality and encouragement.The fourth chapter mainly analyzes the narrative subjects of Thai micro-film public service advertisements,divides the narrative subjects into personal narration and non-personal narration,and makes case explanations.The fifth chapter focuses on the narrative techniques of public welfare micro-films,aiming to explore their artistic orientation from both the narrative structure of linear narrative and nonlinear narrative and the lens space narrative,so as to further improve the performance and appeal of the works.