The Research On The Strategy Of Intelligent Network Of The Postal Savings Bank Of China Jilin Branch

With the rapid development of social economy and the continuous progress of science and technology,the traditional service mode and sales mode,customer needs can not be met.Financial markets in middle of foreign Banks in the fierce competition,at the same time,companies are also by the influx of new product development to the financial markets,the bank service marketing channels mainly includes artificial network?self-service banking?mobile banking?online banking?alipay?WeChat Pay?Jingdong ious? and telephone banking,etc.Nothing but although various online trading business entity in preempted the bank branch,in the virtual bank services such as marketing channel is not a substitute for "face to face" type of physical bank branches.In the present stage and the later period,bank outlets is still one of the important marketing channels of China' s commercial banks.And physical network exists in poor position?one-horse?functional area division is not clear,the development of new network difficult,self-service equipment limited bearing business type.And in operation still exist poor queuing phenomenon is serious,the business process,such problems as lack of professional talents.So,the traditional commercial bank branch channels as the most grass-roots organization,is the foundation of the bank,is the core of bank operation and management process,so it is imperative to develop its transformation has.In recent years,the Internet financial emerge under the rapidly developing situation,and its fast,convenient and modern characteristics,to provide customers with different experiences,offline business most moved online operation,serious impact on the operations of the bank.So,in order to meet customer demand,improve the overall profit margins,commercial Banks need to adapt to the changes of The Times,realize the change from the traditional to the in telligent transformation.Through the network transformation,from traditional trading network node is made into the important channel which the customer satisfaction has increased.This article first to the bank branch intelligent strategy research selected topic background and research significance,then analyses the jilin province branch of bank of post office branches of the layout and construction problems,then points out that the bank branch intelligent research significance and the problem to be solved.Next through the layout of the bank branch pattern implementation from the traditional "outlets and self-help bank" model to "flagship store + professional branch of new intelligent branches +self-help bank" model changes,the internal space of the functional area division more humanization and refinement,self-service equipment and the use of auxiliary system and so on in detail describes the specific content of intelligent strategy.Again,post office bank branch of jilin province is analyzed in the concrete implementation plan of the intelligent strategy implementation process is made and safeguard measures in aspects of system,funds,manpower,through the implementation of the intelligent strategy,realize the liberation of the human cost and construction bank branch and lower operating costs,improve work efficiency,continuous working time,and through the human resources of a large number of revitalize the rest can be human resources service into a professional marketing team,greatly improve the economic benefits of enterprises.Finally draw the conclusion,bank branch of inte lligence is a produc t of the era,is the trend of The Times,only will technology into service,play to the charm of "Internet +",to better meet customer demand,bring a better experience for the customer,also is the traditional bank branches coruscate gives new vitality.