Study On The Location Decision Of Wealth Management Company's Business Outlets

As an emerging industry,wealth management has been existed for just 10 years,and it has really been vigorous for only 5 years,thus it is still in the early stage of the industry cycle.The most distinctive feature of the primary stage of the industry is the rapid development and expansion,but the inner ability of management always lags behind.On the one hand,recently there are more and more internal competitors.A group of top real estate companies,group infrastructure companies,large-scale chemical oligarchs and other manufacturing leaders have entered the field of wealth management.On the other hand,commercial banks,securities companies,trust companies and insurance companies have also taken advantage of the business opportunities,quickly setting up wealth management subsidiaries of commercial banks and securities companies.In the future,the competition in wealth management industry will become more and more fierce.As the main position of seizing customer resources directly,the physical business outlets of wealth management companies are paid more and more attention by senior management.The location and relocation of wealth management companies directly affect the operating efficiency and absolute net profit of business outlets.At present,the wealth management industry is in the primary stage of the industrial cycle.The main problem of company location is that the overall management level of the management is low and the subjective factors play important roles in decision making.Therefore,how to select the location of business outlets efficiently,scientifically and reasonably has become an important issue for wealth management industry,which is a new force in China.Based on the theory of location selection of wealth management company's business outlets,this paper discusses the previous research ideas,methods and results by consulting a large number of papers.On this basis,the paper analyzes the current situation and existing problems of the distribution of wealth management company's business outlets,and explores the causes of the according problems.This paper analyzes the specific factors of the location of the business outlets of wealth management companies,and constructs the index system of the location of the business outlets of wealth management companies,which includes the financial resources,the convenient transportation,the competitive situation,the property situation and the regional planning situation,with a total of 5 indexes and 19 sub indexes.At the same time,taking advantage of the convenience of the author's work in a wealth management company,the author makes a questionnaire survey on the leaders of various departments and grass-roots employees of a wealth management company,determines the important order of the indicators,the specific impact of each indicator on the selection process of business outlets by using the analytic hierarchy process,and creates a model for the location of business outlets of wealth management company based on the results.Taking a wealth management company as an example,the author carries out the verification analysis.Through the test,it is found that the comprehensive economic benefits of outlets with high scores are significantly higher than those with low scores.To a certain extent,it verifies the relations between analysis and practice.