Research On Marketing Strategy Of Gerflor Company

In recent years,the booming business project construction in our country,the building materials industry competition is increasingly fierce,PVC flooring industry has entered the white-hot competition.Serious product homogeneity,the profit space is compressed again and again to the PVC floor manufacturer has brought unprecedented challenges.Gerflor company as a global leading supplier of PVC floor,innovative research and development,with the rapid development of the Chinese market has also made remarkable achievements,always maintain product and leading market share,but also by the pressure of competition within the industry and the influence of internal and external environment,and facing many problems.European and us companies have been investing in China,substitute products is becoming more and more domestic brands technology is more and more stable production,the bad,and so on all need the low price competition on the market the company in a timely manner to adjust their marketing strategies.In this paper,based on modern marketing theory to analyze jie fu PVC floor of the marketing environment,marketing strategy,and put forward targeted marketing strategy design.First,by using the baud five analysis model to clean the company faces competition status analysis,we see the PVC plastic floor is a typical industry market,is facing competition from other material,also face more intense competition between brands.On this basis,through the construction of a clean the plastic floor SWOT strategy analysis matrix,to clean the plastic floor,the paper analyses the strengths,weaknesses and opportunities and threats to choose appropriate marketing strategy.Again,make travel product alienation in detail,differentiation channel strategy and differentiated service differentiation marketing strategy system.Finally,put forward a series of security measures to ensure that the marketing strategy implementation,and finally realize the goal of marketing strategy.In front of the PVC flooring industry increasingly competitive,who first grasp the prospective market competition,the demand of PVC flooring and the evolution of the trend,such as consumer tendency analysis and work out the corresponding marketing strategy,who can beat promoting the modernization of enterprise organization form construction,and constantly improve,you can grab the commanding heights of the new marketing mode of plastic floor market,can first to seize market opportunities,and market share is gradually decrease and eventually eliminated by market.Hope that through this article to clean the company marketing strategy research,make the enterprise decision makers to facing the situation now have the assurance of a system,clear,timely work out suitable marketing strategy to make Gerflor company occupy more market share.