Research On The Integration Strategy Of Online Travel Service Agents And Financial Formats In China

In recent years,China's "Internet +" macroeconomic policy to actively promote the transition and the traditional tourism industry under the combined needs of the reform,China's online travel service agents Online Travel Agent(OTA)has sprung up rapidly,and will continue Profound changes in the entire tourism market and tourism industry chain,the traditional tourism agency format also formed a greater impact.However,online travel service agents in the rapid development of the rise of the process,the development model generally show excessive dependence on burns and financing operations of the extensive characteristics,and did not form an independent and mature profit model.With the rapid development of China's Internet financial industry,various online travel service agents found that the online tourism industry and the Internet financial industry complementarity,synergy and resource sharing have set foot in the Internet financial industry,and strive to create more commercial value.This article has important practical significance.From the micro-enterprise level can be for each online travel service agents in the integration with the financial industry to provide an important intellectual support and decision-making reference.From the perspective of the industry point of view,can make the online travel service agent industry to form a mature and stable profit model to promote the industry sound and rapid development.From the macroeconomic level,you can further prosperity of the tourism economy and the Internet economy,promote economic growth,promote social employment.This paper deeply studies the integration strategy of online travel service agents and financial industry,analyzes the present situation and difficulties of online travel service agents and financial industry,and makes clear the strategy of integration of online travel service agents and financial industry.Specifically,the first chapter of the research background,research purposes,research significance,innovation and shortcomings,scholars on online travel service agents in the literature research and so on.In the second chapter,on the basis of reviewing the development history and current situation of online travel service agents in China,the author analyzes the reasons for the integration of online travel service agents and financial industry.The third chapter analyzes the present situation and the difficulty of the online travel service agent and the financial industry.The fourth chapter studies the integration strategy of online travel service agents and financial industry.Chapter 5 presents the conclusion of the study.The innovation of this paper is reflected in the use of empirical research and case study,combined with the latest trends and information of the online travel service agents industry,and conducts a prospective systematic study on the topic of "integration of online travel service agents and financial industry".The research results can provide important intellectual support and decision-making reference for each online travel service agent in the integration with the financial industry,and promote the rapid and rapid development of the online travel service agent industry,the prosperity of the tourism economy and the Internet economy.This article is mainly due to the online travel service agents and the Internet financial itself is a new thing,and the author himself engaged in a shorter working period,limited to the business experience and data and data availability,in the discussion of online travel service agents related issues May not be comprehensive enough.