Research On The Marketing Strategy Of The Pacific Auto Insurance Under The Background Of Reform

In recent years,with the economic development to improve people's living standard,the number of private cars in China increased significantly,the status of insurance in the insurance industry has become more and more important,the tradition of the original auto insurance mode has been unable to meet the current insurance market,the reform can hardly be avoided.In this paper,our country started the pace of reform of the commercial insurance market as the background,through to the Pacific Insurance Company Beijing branch of motor vehicle insurance marketing strategy as the research object,through the analysis of the current marketing strategy,put forward the marketing strategy of motor vehicle insurance for Pacific Insurance Company Beijing branch.The full text includes seven parts as follows: the first part is the introduction,including the research background,research significance,literature review,research content,research methods,innovation and inadequate.The second part is related to the theory of auto insurance and marketing.The third part is the analysis of the reform of automobile insurance,and analyzes the course of the reform of auto insurance.The fourth part is to explore the influence of auto insurance marketing insurance reform under the specific influence on the auto insurance auto insurance reform produced,including the impact on the system of auto insurance rates,impact on the insurance market main body,the impact on the insurance consumers,impact on the insurance market supervision;and analyzes the influence factors based on the auto insurance auto insurance reform on the marketing and puts forward some constructive suggestions.The fifth part mainly describes the problems existing in the auto insurance marketing of Beijing branch of the Pacific Insurance Company.The sixth part puts forward the auto insurance marketing strategy adjustment of Pacific Insurance Beijing branch under the background of auto insurance reform.The seventh part is the conclusion and Prospect of the future auto insurance market.