The Business Model Innovation On XX Company Online Monitoring Products For Motor Temperature Rise

As a wholly-owned private enterprise,XX Company has been engaged in R&D,manufacture and marketing of temperature rise monitoring products for power equipment for a long time.The company possessed complete architecture,excellent R&D team,rich product experience,and mature sales team.In recent years,the company's performance has not seen a continuous increase;instead,it always suffers setbacks in the market competition with few orders and business mismanagement.What is the problem?How can we source the root of the problem and find a method to solve the current difficult situation?This is the objective of this research.Based on the theory of business mode innovation proposed by Professor Weng Junyi,in this paper,the author starts from the process of analyzing the company itself,the products and the operation status,then discovers the problem in the existing business model and compares with the business model of the industry;Then by sorting out the changing trends of business operation environment,productive factors with dramatic changes in the core interface can found and the driven opportunities existing in the business mode innovation can be determined.Finally,creative methods can be adopted for business model innovation,and the corresponding business model,value proposition,value support and value holding can be found.After the business model innovation research on XX company online monitoring products for motor temperature rise,the final conclusion of this paper is:The company shall take "achieve real-time monitoring of motor temperature rise and make early warning and prediction" as its value proposition;take "comprehensive motor online temperature rise solutions and experiential marketing mode for key customers" as its value support;and take "strengthen internal team building,strengthen patent protection,sign agreements with resigning employee and develop cooperative partners,etc." as its value holding.Meanwhile,it is believed that the existing advantages of company shall maintain,in order to ensure the success of business model innovation and to make the company re-embark on the road of excellence and glory.