| In recent years, the rapid economic growth and financial resources, on the basis of strengthening the party and the government pay more attention to the development of social undertakings, the social security, health care, education and other fields, a series of policies and measures, growing fiscal input, strengthen the social development of weak links. Treasury data show that in 2012, the national fiscal health expenditure of 719.9 billion yuan, including 204.8 billion Yuan in the central fiscal spending, an increase of 12% and 12%, respectively, prompted the medical test instruments industry in our country wide prospect of market.This project is to wheeler motor co., LTD.,as entities, on the basis of the preliminary market research, combined with the actual wheeler motor co., LTD., through careful analysis and visiting experts of the industry, and write out the linear stepper motor project business plan.Project design fully consider the use of the importance of changzhou micro & special motor industry chain effect, at the same time the gathering effect with wheeler motor co., LTD., in the industry of raw materials, capital and technology advantages, integration of supply chain resources to implement linear stepper motor production project. The aim of this business plan is to absorb the ambitious investors to join the project, at the same time, also hope that through this project can do to improve and improve China’s medical equipment manufacturers dependence on core parts, to improve the performance of medical equipment products in our country, for the country to an industrial manufacturing strong contribute their strength.This business plan is to "project overview- market analysis to project implementation, performance evaluation" as the main line, using the theory of strategic management, marketing management theory, project management, financial management theory, risk management theory of wheeler motor co., LTD., the implementation of linear stepper motor project of market and customers, production technology, marketing strategy, human resources, organizational structure, financing needs to conduct a comprehensive planning and evaluation, but also according to the linear stepper motor industry development present situation and wheeler motor co., LTD., the actual situation, gives the implementation of the project should pay attention to the problem.This business plan through fully analysis, the project in product quality and price has obvious competitive advantage. Linear stepper motor with the total investment of 1.5 million yuan, through integration of the target market and the promotion, is expected to less than five years, the product will implement the investment internal rate of return of more than 50%.At the same time, through the analysis of the financial forecast, the project will recover all the investment within three years. In general, wheeler motor co., LTD. Development of linear stepper motor project has advantages of high return on investment, risk control, the investment is feasible. |