Research And Analysis Of "Wine Tourism" In Helan Mountain, Ningxia

In 2003,Eastern Helan Mountain had gained the approval of protection district under the name of “national wine product of geographical indication”.With 10 years' development,the wine industry has become one of the most important industries of Ningxia,which had attracted the attentions all over the world.In September 2016,the 2nd national tourism promotion conference was convened in Zhongwei,Ningxia,during which Ningxia was formally announced to be the 2nd provincial demonstration plot of region-based tourism after Hainan,with the declaration of the formal approval by National Tourism Administration.Nowadays,the wine industry and tourism industry have grown fast in Ningxia.At late 20 th century,the scholar of Tokyo University introduced the concept of the sixth industry which aims to highly combine the first,second and third industry and enhance the added value by extending industry chain.This paper accepts Wine tourism in eastern Helan Mountain as the research topic,the author use analysis method,case analysis,questionnaire survey,data analysis and thematic interviews on the tourism development history,Wine in industrial base,the development of Ningxia potential and existing problems were analyzed by literature,trying to find a good development path for Wine tourism in eastern Helan Mountain.There are some disadvantages of the wine tourism in eastern Helan mountain,such as lack of cultural excavation,professionalism and lack of core attraction.As to the issues of the “wine tourism”,the author proposes that on the basis of the development trend of industry convergence,should give full play to the Wine industry and tourism industry advantage in the east foot of the Helanmountains,advantage of rich cultural connotation,the "Wine + tourism" development model to develop "Wine tourism".We should strengthen the construction of the core attraction of wine tourism from wine growers,grape growers and winery operators.To be standardized,intensive and meticulous cultivation,improve wine grape cultivation technology,enhancing the landscape;Deep mining Wine tourism to change the cultural consumption,further broaden the format of consumer content;Adding more features and experience of project connotation.The government should assist in the construction of wine tourism infrastructure,and provide guarantee measures for the development of wine tourism.The development and construction of Wine exclusive cultural exhibition area;Construction and Wine car camping base and transport infrastructure related to travel;To create a cultural experience online and offline interaction platform,strengthen the Wine tourism marketing.Fully tap the function of culture and tourism,release the wine industry's ability of integration and innovation,form a new economic support point,expand influence and popularity,and promote regional values.