Dynamic Balance Of Business Ecosystem

Recently,traditional retail business growth of China is very slow.In the future,it should be in negative growth,total China retail business meets the bottleneck.Including traditional department store,Hyper/Super Market and electrical equipment supermarket and so on,all of them is facing the same problem.Meanwhile,along with internet development,E-com is in the fast growing period,leading the retail business growth.Considering the traditional retail business development guidance and the future orientation of E-com,it needs further research in this domain.On the other hand,lots of research in traditional retail business are focus on retailer develops E-com platform by themselves or E-com Company how to survive.It is barely research about the integration development between traditional retail business and E-com,it is what this paper write for.For this article,it provides the references by document analysis,theory application and case study for traditional retail business and E-com integration development.According to Enterprise dynamic capability and Stakeholder Theory,this paper analyzes the Business ecosystem of traditional retail business and E-com.What's more,accompany with the external environment change and social development,it becomes a new business ecosystem—Omni retail channel.Hope this article can provide new thinking method and strategy for every retail and E-com enterprise.