| China is the world’s largest producer and consumer of cigarettes.Tobacco industry has become the most important part of the national economy.At present,China Tobacco is facing the competition and challenge of multi-country tobacco giant.As an important part of cigarette marketing supply chain,tobacco logistics has become one of the core competitiveness of tobacco enterprises.The level of logistics determined level and direction of tobacco’s development to a great extent.Nanchang Tobacco Company was established in 1985 which is one of the first municipal tobacco companies set up by Jiangxi Province.Nanchang Tobacco Company has adhered to the concept of "Sincerely service,satisfy customers,build a beautiful home" for 30 years.They have devoted themselves to create a cigarette market of strict order,good operating environment and great efficiency.They will make unremitting efforts to create value for customers,to accumulate financial resources for the country,to enhance the satisfaction of consumers,to create material,spiritual wealth for the community.(1)Based on the research results of domestic and foreign enterprises logistics management and practical experience,this paper takes Nanchang Tobacco Company as the research object and analyzes the current situation and existing problems of logistics management of Nanchang Tobacco Company from the internal and external environment of tobacco industry.And then put forward the general idea,basic principle,implementation strategy and safeguard measures of logistics management optimization of Nanchang Tobacco Company.The research of this paper has certain pertinence,which can provide theoretical guidance and practical reference for Nanchang Tobacco Company to formulate and implement logistics management optimization program,and also have some reference for the implementation ofmodern logistics management of tobacco enterprises.Main findings:(1)Foreign tobacco giant adhered to the concept of "who control the channel,who win the customer",put the channel as an important tool to win customers.The implementation of business monopoly,that is,through the internet of things to join the customer network,consumer network together to form a related,independent operated business network,which has an absolute advantagein the operation.The domestic tobacco industry has initially achieved the integration and linkageof marketing and logistics distribution business and "division of labor cooperation,close coordination" in the formation of logistics and marketing.Through specialized logistics transformation,it has achieved the optimization and reorganization of resources,which has promotedrapid and steady development of the tobacco logistics.(2)Nanchang Tobacco Company has explored a new type of logistics management model which is characterized by "highly informationized and moderately automated".In view of the main characteristics of logistics management,around the "workable,able,insistent,effective" principle to carry out daily management.At the same time strictly follow the approach of "design first,process optimization,system integration",formed the management modelofdistinctive characteristics.However,there are still many problems in the logistics management of Nanchang tobacco companies,such as the backward logistics management concept,distribution network defects,logistics cost control is not strict,unreasonable personnel structure,the lag of informationization construction,and the defects of supplier evaluation and many other issues.(3)The overall idea of Nanchang tobacco company logistics management optimization is: strengthen the cultivation of talents,corporate culture construction,enhance the logistics manager’s ability,quality and service awareness and dedication to the work;strengthen enterprise logistics informationization construction to improve enterprise logistics management and control ability;improve the efficiency and effectiveness of enterprise logistics management and strengthen business process restructuring,strengthen the delicacy management,enhance enterprise service level and core competitiveness.At the same time,Nanchang Tobacco Company logistics management optimization should follow the rationalization,systematization and integration with practice.(4)Nanchang Tobacco Company logistics management optimization should be carried out from the implementation of delicacy management,reconstruction of internal processes,promotion of logistics informationization construction,development of green logistics,application the technologyof Internet of things,strengthen cost control and and other aspects of comprehensive promotion,and do the correspondingsecurity workfrom the organization,resources,construction funds and other aspects. |
