Study On The Marketing Strategy Of Tobacco Companies In Jinhua

With the support of the state monopoly policy,Chinese tobacco industry has seen made great progress.It is one of the sources of Taxation in our country,but also provides an important support for local governments at all levels,so it has made great contributions to China's economic construction.However,when we review the history and look to the future,we can't help worry about the crisis hidden in this prosperity scene.With the global economic integration,China's tobacco industry will face strong international competitors on the international competition platform,for domestic market and international market.Therefore,whether the marketing strategy of tobacco enterprises is correct or not is related to the future and destiny of the enterprise.Based on this background,the adjustment and implementation of the marketing strategy of the tobacco industry,to promote enterprise development,is of important practical significance to enhance the core competitiveness of enterprises.To grasp the development trend of China's tobacco industry,the internal strengths and weaknesses of the survey on their own,the corresponding method of strategic choice,making for a long period in the future development goals and competitive way,and tobacco companies are likely to face a series of questions which needs carefully thinking and in-depth research,to consolidate the results of the reform,grasp the historical opportunity to meet new challenges.This paper expounds the related theory of marketing strategy,and awalyzes the management,tobacco industry's external environment,internal resources.Secondly,using SWOT analysis,the paper puts forward the goal of enterprise development of Jinhua tobacco companies,of tobacco companies of Jinhua city,and looks into Jinhua tobacco companies marketing strategy implementation,control and evaluation process.Finally,the paper puts forward some measures to ensure the implementation of the strategy.In a word,this paper is of poactical value to the Jinhua city tobacco companies to enhance the market competitiveness of enterprises,control of retail customers and the tobacco market.