Research On The Common Distribution Model Of Fresh Products Based On Multi-Party Game

With the increase of the consumption level of residents,the change of diet concept,and the consumption of fresh products increasing year by year in our country,the residents raised higher requirements about the price,the quality,the convenience for purchase of fresh product.But our fresh product logistics is still in its infancy,and after building the cold chain logistics system for separate distribution,the fresh products distribution enterprises still face many problems,such as the low of market concentration,the high distribution cost,and the product loss and so on.Therefore,the promoting of the mode of joint distribution has become the focus of correlative scholars.This article will introduce the common distribution pattern in fresh products logistics,and study the distribution route optimization,cost allocation and distribution of benefits and other issues.In the first,based on related basic theory,this article analysis applicable conditions,merits and demerits of joint distribution mode.At the same time,combined with the status of fresh products distribution enterprises and the problems we face,we proposed the joint distribution mode of the fresh products in which based on common distribution scheme,we regarded the fresh products distribution enterprises as the main body,and designed cooperation conditions,the model of information platform,the operation process,the implementation steps,and cleared the core problems we need to solve during the use of the model that the establishment of scientific and reasonable distribution of benefits and cost sharing mechanism.On the basis of common delivery service network,we build a optimization model about common distribution path,then combined with the game theory,we build the model of distribution of benefits and cost sharing mechanism for the fresh products that based on the game theory.And we need to intensive study in enterprise cooperation conditions,cost sharing and profit allocation mechanism.Then based on the participant enterprises using the optimal delivery path,we used the Nash method and Raiffa solution method of considering the risk factor to solve the model about a scientific and reasonable allocation of the cost of cooperation and the distribution of cooperation income.Finally,we took three representative fresh products distribution company in Beijing for instance,for example analysis,then verified the feasibility of this model.by calculating the optimal distribution route of common distribution alliance and the cost allocation and profit sharing of the participant enterprises.This paper based on the game theory,researched the cost allocation of joint distribution and the distribution of interest mechanism of the fresh products,and provided theoretical guidance and reference for the fresh products distribution enterprises implementing the common distribution.