An Estimate On The Competitive Power And Empirical Research On Promotion Strategy Of The Jiangxi Internet Finance

Today,the emergence of Internet financial has led the traditional financial industry has undergone tremendous changes.It not only breaks through the category of traditional finance,but also fill the gaps in the financial sector.Premier Li Keqiang proposed to promote the healthy development of Internet banking in 2015.Since then,Jiangxi Province proposed to actively promote the development of"Internet + finance" in 13th Five-Year planning.Based on Internet financial leverage and has a wide range of features.Therefore,it has to understand the current status of the development and level of the province's Internet banking industry.Then it can better develop the province's Internet Banking so that put forward more conducive policy to the development.This paper is divided into six parts.The first part is introduction.This part mainly includes the background and significance of the selected topic,the summary of the references,the methods used in the study,the structure of the text and the existing problems and solutions.The second part introduces the concept and theoretical basis of Internet finance.Its theoretical basis mainly includes the theory of internet economics,the theory of competitive advantage and the theory of financial development".With a theoretical basis,and then elaborated on the relationship between Internet banking and traditional finance,their respective areas and business models,including the "P2P net loan","third party payment" and "public funding",all of these provide the conceptual basis for the following research.The third part is the analysis of the development of Internet Finance in this province,the method used is statistical analysis.First introduced the development of the Internet in Jiangxi opportunities and advantages,and then use the data will be compared with other provinces in Jiangxi,to illustrate the status quo of Internet banking in Jiangxi.The fourth part is the empirical analysis and Research on the competitiveness of Internet banking industry in Jiangxi.Among them,the current development of the most mature internet financial model in Jiangxi-P2P net loan as an example,This paper analyzes the composition of the evaluation system of the net loan industry,introduces the methods and data sources used in the research,and finally uses the factor analysis method to carry on the empirical analysis.The fifth part puts forward the methods to improve the level of Internet financial competition in Jiangxi.These recommendations are based on the existing problems in the development and empirical analysis of the results,and the government proposed the development of the concept of Internet banking to maintain a high degree of consistency.The sixth part is the conclusion and Prospect of the paper,the main work of the paper,the main conclusions are summarized,and further research direction of the future.