Research On Interbank Business Strategy Of XX Bank Qingdao Branch

Since 2008,the real economy continued to decline,the overall tightening of credit scale,continue to impact the interest rate market,capital constraints to strengthen supervision,affecting the funding gap pressure,the traditional banking business more difficult,so commercial banks continue to expand business in the same industry.Facts show that the development of interbank business is to broaden the commercial bankprofit channel,a substantial increase in the profitability of commercial banks,has gradually become an important part of the banking business.However,behind the rapid development of interbank business also exposed some problems,such as money market liquidity is always tight,the money idle phenomenon intensified,capital arbitrage operation frequently,the weakening of macro-control.Therefore,it is necessary to develop on the interbank business do a more comprehensive and in-depth understanding and analysis.Because of the Industrial Bank in the field of industry earlier,and has been in a leading position in the industry,the Industrial Bank Qingdao branch of the IndustrialBank of interbank business ranked in the national 40 directly under the branch level rank.Therefore,the Qingdao branch of the Industrial Bank of interbank business development situation as the research object,through to the Qingdao branch of the Industrial Bank of interbank business development status the inductive analysis,summed up the development of interbank business has the advantage of different development,and find out the problems,and for the Qingdao branch of the industrial bank how to slowdown in economic growth,strengthen the supervision of capital constraints,liquidity risk control under the background of business industry to provide suggestions and opinions,so it has high research value of development interbank business.In this paper,through the SWOT analysis method,analyzed and summarized the development of interbank Business Industrial Bank Qingdao branch of the internal and external environment,the Industrial Bank Qingdao branch to carry out interbank business facing the advantages,weaknesses,opportunities,threats,analysis of the Qingdao branch of the industrial bank where the Industrial Bank under the guidance and assistance,play is different from the other financial institutions,including other branch differentiation strategy:different customer groups,different products and services,the difference of market research,the incentive mechanism of the difference,the difference to expand business with prudent business strategy.