A Study On Branch Transformation Of Agricultural And Commercial Bank Of A City

With the development of Internet technology,Internet finance has emerged as the times require.Internet finance has the characteristics of high transparency,fast timeliness,low cost,and convenient operation.Internet finance business models such as crowdfunding,online loan platforms,and third-party payment have caused traditional commercial banks.With a great impact,the role of traditional commercial banks as a financing intermediary has been weakened,and the traditional business model cannot meet the needs of customers.However,business outlets,as the focus of commercial bank operation management and profit sources,are the frontiers of maintaining customer relationships and realizing humanized services.They still have an irreplaceable role in establishing a corporate image,providing products and services,and customer relationship management.How to transform outlets in the new era of financial market environment to adapt to the changing financial environment has become an urgent problem for commercial banks.This article first analyzes the impact of the background of Internet finance and interest rate marketization on the commercial banking industry,and then points out the background significance of branch transformation,elaborates the concept of branch transformation,branch transformation,and branch transformation theory;enumerates scholars at home and abroad on branch transformation Research perspective of work.Secondly,based on the theoretical basis of the literature research method,combined with my practical experience at work,taking the city’s rural commercial bank as an example,the development process and management model of the city’s rural commercial bank are introduced,and its implementation of network transformation The necessity of the analysis,analysis of its branch transformation in the presence of unreasonable functional layout of business outlets,insufficient technological support,lack of innovation in marketing concepts,unreasonable human resource allocation,weak customer base,and unable to effectively measure business performance;then,The content and experience of the transformation of the branches of American Express Bank,Wells Fargo Bank,and China Construction Bank were introduced and introduced.Finally,they can be used for reference.Finally,based on the summary of the problems in the previous period,combined with the theory of branch transformation theory.The content and successful experience of domestic and foreign commercial banks’ transformation suggest that the rural commercial bank of city A should optimize the functional layout of outlets,strengthen the support of science and technology,optimize network human resources allocation,improve the performance evaluation system,change the marketing concept,fully tap the development of high-quality customer information.It is hoped that through the research in this article,the rural commercial bank of city A can find a suitable development direction and provide practical materials for the research of rural commercial bank’s business transformation.