Research On The Innovation And Development Of Hu-Bao-E's Tourism Industry In The Background Of "Internet+"

In the background of "Internet + tourism",the tourism industry would have more new development opportunities and external challenges."Internet + tourism" development model will become an important measure of obtaining visible information for the tourism,and timely make information feedback to the needs of the majority of tourists.And tourism provides a broader development space for the Internet.Under the new situation,how to achieve tourism and Internet cooperation and development will become a key task.Inner Mongolia's "13th Five-Year Plan" had proposed "the project of enhancing tourism culture" construction,required tourism industry should actively promote the tourism industry glowing new growth vitality,so it could gradually enhance the influence and competitiveness of the tourism Industry in Inner Mongolia Autonomous Region.As the core circle of the tourism industry in the autonomous region,Hu-Bao-E Region is not only the radiation and the development of the tourism industry in the western region of the autonomous region,but also occupies a pivotal position in the development of tourism in the whole region.The study on the Innovation and Development of Tourism Industry about Hu-Bao-E Region is helpful to explore the "cross-industry,multi-integration and big development" characteristic tourism development ideas,and to realize the relationship between the tourism industry and the Internet.And it also helpful to obtain a good theoretical basis about Industry integration.This paper chooses the tourism industry of Hu-Bao-E as the research object.The purpose of the study is to analyze the development of tourism industry and the internet,the current major problems as follows: Function area-dividing is not clear;the service innovation ability and industrial demand is large gap;the industry informatization level and developmentgoal is discordant;the lock of service credit.Based on tourism internet service platform and large date marketing experience suggests following proposals:Creating the new pattern of tourism development and implementing the “Three Right Coverage of Tourism” Strategy;Optimizing the layout of the internet tourism resources space;Building the cooperation mechanism of “internet +tourism industry”;Improving the development of tourism service credit with the internet marketing campaigns;Rebranding the Hu-Bao-E's tourism image.With the internet thinking way to solve the problem of tourism industry development,make recommendations for the tourism development of Hu-Bao-E region and even the whole autonomous region.