User Demand-oriented Life Service Of Phone-software Marketing Strategy

With the gradual maturity of mobile Internet and mobile devices,especially the 3G network technology and mobile terminals,mobile phones and other mobile intelligent terminal has become one of the most essential tools,a variety of mobile Internet based platform for the development of products and applications are becoming more active.The service life of mobile phone software is one of the important areas of consumption continued to upgrade the,is having a profound impact on the all aspects of people's basic necessities of life.The field contains a huge business opportunities,but also there are many problems,such as lack of awareness of marketing awareness,product homogeneity phenomenon is serious,the need for mobile Internet users has not been deep mining.In the mobile Internet era,users are increasingly seeking high quality and personalized products and services,more and more attention to the enterprise products and services to meet the needs of higher levels of demand.Therefore,mobile life service software companies need to further research on the needs of users,improve product and service quality,highlight the differences between products,enhance market competitiveness,and the use of effective channel design and promotion tools to get the user's knowledge and trust.In this research,the background,significance,content and purpose of the user's demand for mobile phone service category are described,and the research method is put forward.Secondly,the related concepts,such as user needs,marketing strategy and so on,are reviewed.Then the life service of mobile phone software development status are summarized,use Porter's five forces model to analyze the facing the service life of the mobile phone software environment and the existing problems,proposed to the user demand oriented mobile life service software marketing strategies.Finally,before an analysis based on,import weather almanac case.Analysis the status and problems of the weather almanac,from the quality of products and services,product differentiation,channel design,promotion promotion four aspects of weather almanac software marketing strategies.Finally,the full text of the research is summarized and prospected,and the conclusions and shortcomings of this research are put forward.This study uses the literature analysis,case analysis and survey research method combining,in-depth analysis of the status quo of China's mobile phone service software,to weather almanac,for example,put forward to user demand oriented mobile life service software marketing strategies.