Bases On Consumer Purchase Decision-making Process Of Mobile Learning Software Of Network Marketing Strategies Research

Under the background of current tide of mobile Internet, based on the mobile platform of the third party applications emerge in endlessly, covering various industries for all kinds of types. In these complicated APP (APP definition: the APP is short for English Application, due to the popularity of smartphones such as the iPhone, App refers to the third party Application of smart phone. It also refers to move platform or Internet platform of the client program.), how will your make APP marketing successfully, it has been the focus of research in the industry. For own distinctive innovative applications, we need to establish conformability to own condition of specific marketing strategy, put equal emphasis on strategic and tactical, priorities properly, especially consider cost optimization. These are the problems which have ebciybtered in the various APP development companies.In this paper, through literature analysis and empirical summary construct under the boom in the current mobile Internet consumers purchase decision model based on network environment, and on the basis of this model, combining with X company foreign language learning software (software name: audio textbook), the characteristics of construction and the matching model of network marketing strategy, expounds on the corresponding software for five stages of buying decision marketing strategy, to guide foreign language learning software company X has guiding significance for market promotion and marketing and application significance, and promotion of similar software from other company also has a certain reference value.